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  Kiley Shuler's Portfolio

RESEARCH

The world of higher education has transcended from interest to passion. In my graduate level research class, I focused my semester's project around higher education marketing and the key influencers in a student's college decision-making process. 
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Organization

NEBRASKA
College of Journalism and Mass Communications
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Role

Graduate Student
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Media & Distribution

Research + Journal

Higher Education Marketing:
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Key Influencers in a Student's College Decision-Making Process


This study sought to identify the key insights and analysis in determining and understanding the primary influencers and preferred methods of outreach in a student’s college decision-making process. 
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Collected existing data through a literature review and conducted a survey of undergraduate students. Used statistical analysis to analyze survey findings and apply to a practical setting.

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