RESEARCH

The world of higher education has transcended from interest to passion. In my graduate level research class, I focused my semester's project around higher education marketing and the key influencers in a student's college decision-making process. 

Organization

NEBRASKA
College of Journalism and Mass Communications

Role

Graduate Student

Media & Distribution

Research + Journal

Higher Education Marketing:
​Key Influencers in a Student's College Decision-Making Process

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This study sought to identify the key insights and analysis in determining and understanding the primary influencers and preferred methods of outreach in a student’s college decision-making process. 
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Collected existing data through a literature review and conducted a survey of undergraduate students. Used statistical analysis to analyze survey findings and apply to a practical setting.

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